Honda is a force in our society. Having a reputation for making the safest cars on the road, it would appear that the focus on both passive and active safety features plus enhanced ergonomics inside each and every Honda vehicle, Honda is creating a synergy of state of the art safety.
"Honda is deeply committed to enhancing the safety of everyone on the road, so it's imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel," said Susie Rossick, Assistant Vice President of Marketing at Honda. "This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted."
This month is Distracted Driving Awareness Month!!
Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April.
Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once. The #PhoneDownEyesUp 'Distracted Texting' videos will be shared and promoted on multiple social media channels including Instagram, Facebook and YouTube(below). Which one is your favorite video!?
Rick Hendrick has been named the 2016 Citizen of the Carolinas by the Charlotte Chamber. It is the most prestigious honor given by the chamber and will be presented at the organization’s Annual Meeting next December.
Hendrick was chosen for his significant contributions to Charlotte’s business community, his indelible influence within NASCAR and his tireless work with local charitable organizations such as Levine Children’s Hospital and Together We Feed Charlotte. In 2015, he served as the honorary chairperson for the annual Charlotte Observer Summer Camp Fund, which set a new fundraising record.
"The Charlotte Chamber is pleased to recognize Rick Hendrick for his invaluable contributions to the Charlotte business community and the community as a whole. Rick embodies the collaborative spirit that sets Charlotte apart from any other major city in the United States," said Bob Morgan, chamber CEO and president.
Hendrick joins an impressive list of past winners that includes Erskine Bowles, Mac Everett, Dan DiMicco, Julius Chambers, Harvey Gantt, Leon and Sandra Levine, Ben Bernanke, Dean Smith, Marian Wright Edelman, Hugh McColl, Reverend Billy Graham and Jerry Richardson, among others.
"I’m humbled," Hendrick said. "We’ve been fortunate to call Charlotte home for nearly 40 years. It’s been such a wonderful place for our family, and now our grandchildren are growing up here. I cannot imagine a more giving community or a better city to live and do business. The people at the chamber help make that possible, and I’m truly grateful for the work they do for Charlotte." A self-described "gearhead," Hendrick turned his passion for the automobile into successful business ventures in the retail automotive and professional auto racing industries. In 1976 at the age of 26, he became the youngest Chevrolet dealer in the United States. He turned a struggling franchise in Bennettsville, South Carolina, into the most profitable in the region.
Hendrick moved to Charlotte in 1978 when he purchased City Chevrolet, which today is the flagship location for Hendrick Automotive Group. Now the largest privately held dealership group in the country, the company operates collision centers, accessories distributor installers and more than 130 retail franchises across 14 states. Hendrick leads the organization, which employs more than 10,000 people, as its chairman.
In 1984, Hendrick founded Hendrick Motorsports. Today, the original race shop overlooks a state-of-the-art facility with 430,000 square feet of workspace on 140 acres in Concord. It houses more than 600 employees to support four full-time Chevrolet teams in the elite NASCAR Sprint Cup Series.
Now one of the sport’s premier operations, Hendrick Motorsports has garnered a NASCAR record 14 national series owner’s championships and 15 overall. Its roster of stock-car drivers includes Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr.
Hendrick is a recipient of the prestigious Horatio Alger Award, NASCAR’s Bill France Award of Excellence and The Order of the Long Leaf Pine, which is bestowed upon outstanding North Carolinians. He was inducted into the International Motorsports Hall of Fame in 2013 and the North Carolina Sports Hall of Fame in 2015.
We've had our share of interest expressed by many prospective customers new to Honda as well as our loyal customer base. Those of you that have been fortunate enough to find and own a 2015 Honda Accord Hybrid have been provided enthusiastic and positive feedback. Well the next edition of the Accord Hybrid is on the horizon:
Next-generation two-motor hybrid powertrain expected to receive class-leading EPA fuel economy ratings; including 49 mpg city
Most powerful and refined midsize hybrid sedan with 212 total combined horsepower
Honda Sensing™ safety and driver-assistive technologies standard
Doubled production capacity for expected sales increase
Young drivers have been getting their first chance to experience the thrill of life behind the wheel since Disneyland Park opened on July 17, 1955. Notice how close Autopia is to its big brother just beyond the berm, Interstate 5.
My introduction to motoring wasn't quite as exhilarating as that of kids today. I remember, vividly the first time I visited a new car showroom. It was with my father, up in western New York. And it was a now defunct manufacture's dealership. Back then car dealerships could be found in the downtown area of many cities, both large and small. Location, location, location, how things have change.
Typical Showroom Back in the day (Circa 1966)
These days, many kids are introduced to motoring in more fun ways. In the family vehicles(plural), and better yet motoring to tomorrow behind the wheel of miniature gas fueled cars at Disneyland! They actually get to drive! And these cars are powered by Honda. How cool is that?
Yesterday Erin Furlong opened the door at her house to learn that she was officially the Gulf Coast Honda Dealers' Lightning Fan of the Year. As the grand prize winner, Erin receives a 2-year lease of a 2016 Accord LX. She will be ditching her beat-up Sentra and couldn't be happier to be joining the Honda family!
Representative of the Gulf Coast Honda Dealers association, members of the Lightning Marketing team, 2 of the Lightning Girls, the Lightning mascot, Thunderbug, and Lightning Alumni and Captain of the Stanley Cup-winning team, Dave Andreychuk arrived at Erin's house in "Publishers Clearing House" fashion.
The Honda Civic Red Bull GRC team will begin racing on May 21 in Phoenix at the first event of the season. I've run out of clichés for the new Civic. I'm open to any new and creative ones that fit the new Civic Coupe. You may want to stop in to see/drive one today. Nonetheless for the purposes of introducing the 2016 Honda Civic Coupe to you.... I'm going with a picture says a thousand words.
Check this one out, more to follow.
"Global Rallycross is seriously extreme racing, and it's a terrific platform to showcase the new Civic Coupe to an enthusiastic, performance-minded young audience," said Nick Lee, National Advertising Manager, American Honda Motor Co, Inc. "We won't encourage our customers to take 70-foot jumps out on the street, but we will use this platform to tell people about all the incredible technology and performance capabilities of our new Civic Coupe."
The Civic Coupe is arriving at dealerships this month and in just a few weeks customers will be able to experience the sportiest, most sophisticated and tech-savvy Civic Coupe yet. And today in New York, Honda will hold the North American debut of the amazing new Civic Hatchback as they further up the ante on 10th-generation Civic styling, utility and fun-to-drive performance.
THE CIVIC HATCHBACK!!!
And there's more... On the heels of the just-introduced coupe, Honda is going to be building on that momentum with a new efour door hatchback version. That combining sporty driving performance with hatchback utility.
Powered by the same 1.5-liter, 174-hp turbocharged four-cylinder engine found in higher trim levels of the sedan, the big powertrain news for enthusiasts is that the hatchback will mark the first pairing of that engine with an available six-speed manual transmission, and that the manual will also be offered throughout the Civic lineup for 2017. A continuously-variable (CVT) automatic will still be available for those who prefer not to shift for themselves.
It's apparent, the new Ridgeline is looking somewhat Americanized! I like it. Rumor has it that you can expect improved handling as well as improved mileage. With that the Ridgeline would seem to fit the expectations of most Honda owners. For the truck shopping crowd this may be the icing on the cake.
When it comes to value added surprises there are a few notable ones...aside from the trunk that is tucked underneath the cargo bed, the A/C outlet that was formerly 115-Watt, it's now 400-watt outlet. So you can plug your flat screen TV in now. And there's sound in the bed as well. (details to come) There's still a drain plug in the in bed cargo area. I frequently used mine as an open cooler for tailgating. After the ice was melted...it was easy to drain the water.
According to Rich Edmonds at AndroidCentral Wednesday, Mar 2, 2016 at 6:10 am EST
"Maserati has announced that the new Levante range will support Android Auto, thanks to the on-board high-resolution 8.4-inch touch screen display. The ability to connect your Android-powered smartphone to your vehicle is almost becoming standard across numerous ranges, allowing you to better focus on the road."
And it's not just Maserati that is leading in all that in-car technology, check out the cockpit of the Lamboghini below:
And then this, a recent headline from the Verge, "First Click: Apple CarPlay pulls ahead of Android Auto at Geneva Motor Show " Yep, form has always followed function, functional demands of the market coupled with fierce fighting to dominate in the realm of product differentiation, the market has pushed the envelope. The results, a form factor, high in integration attributes, that is enabled by advancements in emerging technologies that have evolved to be both economically feasible, cost effective and technologically robust.
Here's a similar photo of the inside of the 2016 Honda Civic. Rich in design, both aesthetically, ergonomically and in technological integration. With seamless and automated, intuitive customization...say goodbye to that learning curve.
Wow it would seem that 'technology' is indeed as important as style, performance, engineering, safety, not to mention comfort, convenience and economy.
It's an age where we can have it all. So maybe it's time to present the product from the inside out because that is where the major value added resides! Just sayin'.