Honda is a mobility company—we move people. But, for us, safety is an enormous priority. We don’t just want to move you; we want to move you safely.
Real World Tests
That’s why we created another world’s first: a multi-directional crash test facility. Our multi-directional vehicle-to-vehicle crash test facility at the Tochigi R&D center opened in 2001 and is the world's first indoor all-weather facility of its type. In addition to standard barrier tests, the facility tests in situations that simulate actual traffic collisions between vehicles.
To supplement these tests, Honda partnered with 3DEXCITE to develop software that results in extremely reliable, accurate, and cost-effective crash simulations. These simulations are so accurate that the metal deformation from a virtual test and a real test can differ as little as 15mm. The simulations can also be run again and again with differing inputs/parameters in a much smaller time period. This kind of flexibility and affordability allows Honda to make the road safer for everybody on it by engineering for worst case scenarios in an unprecedented way. See more in the video below.
Honda designs all of its vehicles with safety in mind, not only the safety of Honda vehicle occupants, but safety for the occupants of other vehicles and all road users, including pedestrians.
“Passive” and “Active” Safety Systems
There are two main types of safety systems: active and passive. “Active safety” technologies, like those in the Honda Sensing™ suite of safety and driver assistive technologies, are working while you’re driving. This includes the automatic emergency braking (a component of CMBS) and other technologies that help mitigate the potential for a collision or its severity. Other technologies, such as rearview cameras, can augment your view of the road.
Then, there are “passive safety” systems. These are the systems that you hope you never need. But they’re critical to your safety in the event of a collision. One of most innovative Honda passive safety systems is the ACE™ Body Structure.
ACE™ stands for Advanced Compatibility Engineering™, and it’s a Honda-exclusive body design that uses a network of front frame structures to absorb and deflect the energy from a frontal collision. This helps reduce the force transferred to the cabin and more evenly disperse the forces transferred to other vehicles involved. That means it’s not just Honda drivers that are safer in the event of a collision—it’s everybody.
To help us create a safer driving experience for our customers—and to continue the refining ACE™ Body Structure—Honda operates two of the world’s most sophisticated crash safety research and testing facilities, in Ohio and Japan. This includes the world’s first multi-directional crash test facility at our automobile R&D center in Japan. Not all collisions in the real world are head on, so Honda didn’t want to test only head-on collisions, but many types of crash scenarios including: car-to-car impacts, car-to-barrier collisions, front, side and rear impacts and offset and oblique-angle collisions.
Virtually Protecting our Customers
Honda has recently helped develop an advanced safety visualization technology called Real Impact. This technology creates highly detailed three-dimensional models of a vehicle’s crash safety structure and allows Honda engineers and designers to better visualize how these systems work in a variety of collision scenarios.
Engineers are able to manipulate the 3D rendering, rotate the view in any direction and strip away parts of the vehicle to isolate a section or component for more thorough analysis. The crash barrier can also be rendered transparent in the virtual environment so the immediate effects of a crash can be viewed from multiple points of view, including from the driver's seat.
We do this work because it’s part of our company DNA – clean, safe fun. We work every day to create safer driving experiences for everybody on the road. Honda asks everyone on the road to help make it even safer by buckling up, putting away phones, and texting only when you’ve arrived safely at your destination.
Creating a world where collisions no longer happen is one of our most monumental dreams yet, and we’re already working toward making it come true. Join us on our mission to reduce collisions by 50% by 2020, and make them a thing of the past by 2040.
We are passionate about the safety of not just everyone who gets in a Honda, but of everyone who shares the road with them too — from other drivers, to bicyclists, to pedestrians.
That’s why we are leading society toward a radically transformed mobility experience, one that is safer than most can currently even imagine. Our goal is a world where collisions simply no longer happen.
We call this dream a Cooperative Car Society, and we’re already working hard to make it real. It will be made possible by a remarkable convergence of technologies, including self-driving cars, connectivity between vehicles and everyone else on the road, and other unprecedented collision-stopping capabilities.
“We have a responsibility — to each other, to our industry, and, most importantly, to society — to think bigger.” —Frank Paluch, President of Honda R&D Americas, Inc.
On the way to building this collision-free world, highly automated vehicles will become the platform for a completely transformed mobility experience.
By the Year 2020
People, vehicles and infrastructure will be connected like never before through an omni-directional safety system. New technologies will emerge that will help to reduce driver workload and enable a 50% reduction in collisions involving Honda vehicles.
By the Year 2030
It won’t be only cars that are connected now. By this time technology will have comprehensively linked all road users, including pedestrians, bicyclists and motorcycle riders.
By the Year 2040
Honda-connected vehicles will be collision-free, paving the way for radical changes in the way people move and live. We wholeheartedly expect our efforts in this area to inspire other vehicle makers too, and we look forward to being inspired by them in turn.
There's been a lot of interest recently in pickup truck beds and the 2017 Ridgeline has one of the most versatile in the industry. CLICK HERE to watch and retweet a video that shows 60 rough-cut landscaping stones, weighing about 14 to 16 pounds each, being dropped from a loader into the Ridgeline's standard composite bed. Is the Ridgeline bed tough? You be the judge.
Your new Honda is likely equipped with some truly value added technology. Much of it is the next generation of traditional function like GPS/Navigation, Audio, and Camera technologies that make for a more comfortable, safer and enriched driving experience.
So what happens when you have questions. Sure your sales person covered much of the technologies from a brief introduction on that test drive and at delivery by going over the personalized settings checklist with you.
Now there are myriad videos on YouTube to refresh what was covered during the delivery of your new car or truck.
Did you know that a QR code (abbreviated from Quick Response Code) is the trademark for a type of or two-dimensional barcode. (aka matrix barcode) first designed for the automotive industry in JAPAN. Wow! Scan the QR code above to check out some awesome 'how to' videos.
Honda is a force in our society. Having a reputation for making the safest cars on the road, it would appear that the focus on both passive and active safety features plus enhanced ergonomics inside each and every Honda vehicle, Honda is creating a synergy of state of the art safety.
"Honda is deeply committed to enhancing the safety of everyone on the road, so it's imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel," said Susie Rossick, Assistant Vice President of Marketing at Honda. "This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted."
This month is Distracted Driving Awareness Month!!
Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April.
Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once. The #PhoneDownEyesUp 'Distracted Texting' videos will be shared and promoted on multiple social media channels including Instagram, Facebook and YouTube(below). Which one is your favorite video!?
Rick Hendrick has been named the 2016 Citizen of the Carolinas by the Charlotte Chamber. It is the most prestigious honor given by the chamber and will be presented at the organization’s Annual Meeting next December.
Hendrick was chosen for his significant contributions to Charlotte’s business community, his indelible influence within NASCAR and his tireless work with local charitable organizations such as Levine Children’s Hospital and Together We Feed Charlotte. In 2015, he served as the honorary chairperson for the annual Charlotte Observer Summer Camp Fund, which set a new fundraising record.
"The Charlotte Chamber is pleased to recognize Rick Hendrick for his invaluable contributions to the Charlotte business community and the community as a whole. Rick embodies the collaborative spirit that sets Charlotte apart from any other major city in the United States," said Bob Morgan, chamber CEO and president.
Hendrick joins an impressive list of past winners that includes Erskine Bowles, Mac Everett, Dan DiMicco, Julius Chambers, Harvey Gantt, Leon and Sandra Levine, Ben Bernanke, Dean Smith, Marian Wright Edelman, Hugh McColl, Reverend Billy Graham and Jerry Richardson, among others.
"I’m humbled," Hendrick said. "We’ve been fortunate to call Charlotte home for nearly 40 years. It’s been such a wonderful place for our family, and now our grandchildren are growing up here. I cannot imagine a more giving community or a better city to live and do business. The people at the chamber help make that possible, and I’m truly grateful for the work they do for Charlotte." A self-described "gearhead," Hendrick turned his passion for the automobile into successful business ventures in the retail automotive and professional auto racing industries. In 1976 at the age of 26, he became the youngest Chevrolet dealer in the United States. He turned a struggling franchise in Bennettsville, South Carolina, into the most profitable in the region.
Hendrick moved to Charlotte in 1978 when he purchased City Chevrolet, which today is the flagship location for Hendrick Automotive Group. Now the largest privately held dealership group in the country, the company operates collision centers, accessories distributor installers and more than 130 retail franchises across 14 states. Hendrick leads the organization, which employs more than 10,000 people, as its chairman.
In 1984, Hendrick founded Hendrick Motorsports. Today, the original race shop overlooks a state-of-the-art facility with 430,000 square feet of workspace on 140 acres in Concord. It houses more than 600 employees to support four full-time Chevrolet teams in the elite NASCAR Sprint Cup Series.
Now one of the sport’s premier operations, Hendrick Motorsports has garnered a NASCAR record 14 national series owner’s championships and 15 overall. Its roster of stock-car drivers includes Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr.
Hendrick is a recipient of the prestigious Horatio Alger Award, NASCAR’s Bill France Award of Excellence and The Order of the Long Leaf Pine, which is bestowed upon outstanding North Carolinians. He was inducted into the International Motorsports Hall of Fame in 2013 and the North Carolina Sports Hall of Fame in 2015.
We've had our share of interest expressed by many prospective customers new to Honda as well as our loyal customer base. Those of you that have been fortunate enough to find and own a 2015 Honda Accord Hybrid have been provided enthusiastic and positive feedback. Well the next edition of the Accord Hybrid is on the horizon:
Next-generation two-motor hybrid powertrain expected to receive class-leading EPA fuel economy ratings; including 49 mpg city
Most powerful and refined midsize hybrid sedan with 212 total combined horsepower
Honda Sensing™ safety and driver-assistive technologies standard
Doubled production capacity for expected sales increase