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Hendrick Honda Bradenton

By on June 30, 2014

Whether you've purchased your first Honda car or truck recently, or you've been a longtime Honda aficionado. We want you to keep up with the many leading edge, value added technologies embodied in Honda cars and trucks. These make Honda one of the safest, most efficient, and economical products in the industry.

Here you'll find these technologies unveiled.

Please follow this link for all the details:

By on June 26, 2014
Summertime Preparation in the event of an Automobile Accident
On the up side, summertime can be great for cruising around town in your car. Moonroof or windows open, (maybe not) and the radio cranked up. On the downside summer also means more drivers on the road and, because of this, more potential hazards and accidents.

We want you to know the steps you should take if you find yourself in an automobile crash? Here’s a list of actions you should follow immediately after being involved in a crash.
• The first step you should take in any automobile accident, if possible, make sure every party involved in the crash is safe. If someone has sustained an injury, call 911 immediately.
• Use your cell phone to take photos of the crash site, the more detailed the better. Include photos of all cars involved, and give an official account of the incident to local police. By doing this, official records are kept of the accident for later use.
• Swap contact information and insurance details with the other drivers in the crash. This will be especially helpful for insurance companies in tracking down the other parties in a timely fashion.
• Report the accident to your insurance agent immediately. You should also have your car inspected by an adjuster soon after the crash to help determine insurance rates and repair costs.
Hendrick Honda Bradenton’s service department is ready to assist you this summer with everything from scheduled maintenance to detailed repairs and installations of accessories.
Be sure to contact us for more information, or to schedule an appointment. Please remember these tips to ensure safety and efficiency in the aftermath of an accident, and be safe on the roads this summer! And PLEASE pass this information on to your friends and family members.

Have a Safe and Enjoyable Summer!
By on June 19, 2014

In this year's fourth annual Best Retained Value Awards, Honda and Acura win the award.

This means that Honda owners can once again be confident that they made the right choice
for the right reasons.

Honda, Acura Earn Edmunds’ Best Retained Value Awards
June 17, 2014

Honda and Acura are the brands and have the models that have the highest projected residual values after five years. This based on their average “cash” True Market Value (TMV) price during their first five months in the market.

Honda took the award in the nonluxury division. And Acura took the luxury crown with it's projected five-year residual value. Respectively 50.9% and 45.4%. This is the third time time that each brand took's top prize. The award was launched for the first time in 2011. Together with total cost of ownership and 'residual value' this would suggest a marketplace that is as much focused on the financial aspect of it's investment as it is in the performance, engineering, safety and comfort and convenience of a car investment.

We've held that the value of your car at the end is just as important as what you pay for the car in the beginning.

By on June 09, 2014
Gizmos and Gadgets. The words are often synonymous with 'junk'. Needless add-ons that barely serve a useful
purpose, and certainly not an essential one. Moral: "Buyer Beware". In today's
automobile marketplace I'm a little concerned with GAG overload.

Clearly some GAGs have become essential not only for the functionality they provide, but for the safety
of the user and the viability of the product.

Take 'Bluetooth' as an example. Not only does it provide the functional
capability to speak conveniently 'hands free' but with that there's a incremental improvement in
driver safety. And furthermore a car without Bluetooth today is obsolete.

So let's call that an essential GAG.

Then there are other features/functions that are pure GAG in the purest sense of the word.
Just something to capture the attention of the market. A differentiator that is not required
for sure, nice to have maybe.

Novelties so to speak.

Like a beer glass with a built in bottle opener. Novel but not essential.

Honda cars are customer oriented in their design where the 'form follows function'
axiom holds true. Here's a simple framework for that form and function:

1) Quality and Durability
2) Safety and Security
3) Performance and Engineering
4) Comfort and Convenience

Pretty darn straight forward and all inclusive. Each and every feature and function
on a Honda Car or Truck will fit into one or more of these categories. And each
category maps to a Customer's Motivation
By on May 30, 2014
How would you interpret this:

"For the fifth year in a row, the Honda Accord was ranked as the most stolen and recovered vehicle equipped with a LoJack system. California continues to top the list as the state with the most LoJack system-equipped stolen and recovered vehicles. In 2013, the oldest LoJack system-equipped stolen vehicle recovered was a 1963 Cadillac Convertible, while the most expensive LoJack system-equipped stolen vehicle recovered was a 2011 Porsche Panamera worth $103,400."

By on May 30, 2014

And we have the resources in line to make the process an easy one.  It's as simple at 1, 2, 3!

1) Visit and browse our preowned inventory, FIND YOUR CAR.

2) Contact us, give us a call and tell us where to deliver it.

3) Have it delivered for as low as 50 cents per mile.

By on May 26, 2014
It's an honor to be part of Team Hendrick. Hendrick Motorsports is a true inspiration to all of us at Hendrick Honda Bradenton. Congratulations!

With 17 laps to go, Jimmie Johnson lined up third for the final restart of the night at Charlotte (North Carolina) Motor Speedway. After returning to green-flag racing, the driver of the No. 48 Lowe’s Chevrolet SS immediately began his charge toward the top spot. He steadily closed in on the leader, and ultimately advanced to the top position with eight laps to go. He was able to hold onto the lead and take the checkered flag in the 600-mile event.

Johnson’s victory tonight was his seventh win at Charlotte Motor Speedway, which breaks a tie for the most all-time wins at the North Carolina oval. His last win at Charlotte came in October 2009, when he won his second of three races starting from the pole position. Johnson’s win gave Hendrick Motorsports its 18th Cup win at the 1.5-mile speedway, ranking first all-time among all teams. His win also virtually guarantees him a spot in the Chase for the Sprint Cup.

By on May 21, 2014
I've not yet visited any of Honda's Manufacturing facilities but I can well imagine how far we've come since the earliest assembly lines of Henry Ford. Have you ever wondered how a car comes together? Honda's auto production plant in Marysville, Ohio, welcomes you inside to find out how a Honda Accord goes from rolls of steel to a shiny new vehicle ready to provide a fun-driving experience. In between, you get a chance to see how thousands of Ohioans make it happen every day.

By on April 30, 2014
It is with a certain sense of pride that we view the Acura product line. Afterall, there is clearly a great deal of 'shared technology' that trickles down
to the Honda product line. Here's a recent post on the Honda Website (Honda 2014):

"The Acura ILX luxury sports sedan has earned the 2014 IntelliChoice Best Overall Value of the Year Award in the Premium Compact Passenger Car category. The IntelliChoice award is based on analysis of every new model sold in the United States and identifies those that have low total ownership costs and lower than expected costs over time when compared to similar models.

"With great performance, premium features and a luxurious interior, ILX is the very definition of value on a luxury scale," said Michael Accavitti, senior vice president and general manager of the Acura Division. "This Overall Best Value award demonstrates customers can step into luxury through this great gateway to the Acura lineup of luxury vehicles."

With its high quality and well-appointed interior, ILX is smart, spacious and sporty. It offers numerous features important to luxury buyers, including a Keyless Access System with smart entry and push-button start, Pandora® interface and SMS text message function for easy connectivity, Bluetooth® HandsFreeLink®, and a power moonroof.

Additional standard equipment on the 2014 Acura ILX includes 17-inch alloy wheels, leather seating surfaces, an eight-way power driver's seat, heated front seats and a Multi-Angle Rearview Camera. The ride experience is further enhanced by an audio-system subwoofer and an Active Noise Cancellation (ANC) system.

Also available on ILX is the AcuraLink™ Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real Time Weather™ with radar image maps and HomeLink.

Throughout the year, IntelliChoice aggregates and analyzes data on nearly 2400 vehicle models to determine its Best Overall Values. Data gathered from auto manufacturers, the U.S. government and third-party resources are used to determine the actual costs of ownership for each new vehicle over a five-year period. IntelliChoice then assigns a value rating to each vehicle and compares that rating to peer models to determine a Best Overall Value in each vehicle class. The Best Overall Value awards help consumers understand that the total cost to own a vehicle is influenced by a variety of factors beyond initial purchase price.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 275 dealers within the United States. The Acura lineup features six distinctive models including the RLX luxury flagship sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, and the all-new MDX luxury sport utility vehicle."

By on April 26, 2014

Our dealership is 'unique' in many ways. There's a certain transparency to the way we do business. I suppose that's part of what "Real" means in 'Real Deal'. This transparency is rooted in the Core Values of the Hendrick organization. If you take moment and consider the factors that influence a car purchase decision, you'll no doubt reduce those factors into three categories:

1) The Car - the 'product'.

2) The Cost/Price - more appropriately the 'value'

3) The Dealership - this often is embodied in your salesperson.

When you step back from the challenge of making a car deal, the logistics of making that deal, you'll realize that what you are doing is making an investment. Not only in the product but in the dealership. And the people that represent that dealership.

Consider if you will other forms of investment, such as an investment in a business entity. A wise investor will study financial information. They expect companies to publish succinct documention in the form of quality financial reports. Good information supports effective, informative fundamental analysis.

I suppose there are some firms that produce reports that hide rather than reveal information. Just as a wise investor will steer clear of companies that lack transparency in their business operations, financial statements or strategies so should the car shopper.

Our effort to provide transparency throughout our sales process, is intended to nurture your trust, the assurance that you are in good hands with our product and our service and our people.

In the financial investment world the word "transparent" is often used to describe high-quality financial statements. Likewise in our business, transparency is interpreted as anything that is "easily understood," "very clear," "frank" and "candid." That's our style. A more consultive approach to earning your trust and business.

We've infused that interpretation into the three car buying factors. We want you to understand our product. Much of the value added in our automobiles is not visible. So we present the 'car' by offering specifications, comparisons, test drives, and fact sheets so that the customer has a clear understanding of the various features and functions of our product. And the underlying engineering of the vehicle.

Honda's ACE Body Structure - Value Added hidden from view

In the area of cost/value, we offer myriad alternatives in terms of financing, such as purchase or lease options, extended service, etc.

Honda Cars Hold Their Value

In the area of People...we display our MBS characterization on our name tags. (Red, Blue, Green, Yellow) We've earned Honda's Presidents Award for seven straight years.

Wouldn't you like to buy your next car from someone that you know? And trust? What's follows reveal how we go about making that happen for you.

Here's a synopsis, a back story of sorts, that I've borrowed from an article that appeared in 2001 in the Charleston Regional Business Journal. (Quick 2001)

In a 1996 Gallup Poll surveying 26 occupations for honesty and ethics, Americans rated car salesmen dead last — as they had every year since 1977, when the profession first appeared in the poll.

“It’s high time the industry did something about its image,” says Brad Davis, executive general manager of Rick Hendrick Imports on Savannah Highway. “Car dealerships are multi-million-dollar corporations and should take a corporate, professional approach to selling.”

The Hendrick Automotive Group is doing just that with its Charlotte, N.C.-based Hendrick University. There, says Davis, sales trainees take a number of courses, from communication skills to the Hendrick auto dealership’s culture and business philosophy, plus sales training classes.

"A lot of the courses are pretty basic,” says Davis. “Trainees learn how to greet customers, how to present a product, how to take a customer on a road test, how to get to the customer’s real wants and needs to make sure they are being sold the right car. In addition, there are classes in telephone skills, time management and prospecting.”

After the four-day session, trainees return to their regional dealerships and are paired with senior sales reps. “This is when the sales trainees see how things flow at the dealership and learn ‘the road to the sale,’ so to speak,” Davis explains.

Finally, as a follow-up to the Hendrick University session, trainees enroll in a three-day class at the dealership, where they ask more informed questions about the job and review what they’ve learned.

The Hendrick Group uses a selling and management technique created by Kansas-based MBS Inc. called Management By Strength. “You study the temperament traits of people and adjust yourself according to their traits,” explains Davis.

MBS consists of four traits:

– Directness, in which people are hard-driving, decisive and focus on results

– Extroversion, denoting people who are enthusiastic, pleasant and like teamwork

– Pace, describing those of us who are easygoing, well-tempered and plan ahead to avoid being rushed

– Structure, describing well-organized, rule-abiding people who hate making mistakes.

The traits are color-coded — red for directness, green for extroversion, blue for pace, yellow for structure — and Hendrick employees wear nametags with color graphs depicting their MBS traits.

“For instance, when you see a co-worker whose tag has Pace as the highest peak on their graph, you know not to rush them,” explains Davis. “Rick Hendrick has used this for 15 years, and other large corporations use it as well. We teach sales reps to use this technique in reading customers.”

In 2001 the Hendrick Auto Group will incorporate a sales certification program focusing on law and ethics. “We’re also steering new employees down career paths,” adds Davis. “We’re creating a corporate environment to make employees feel they’re a part of the company. It’s this kind of philosophy that’s improving the car salesman image.”

Contact Us
Monday  9 a.m. - 8 p.m.
Tuesday  9 a.m. - 8 p.m.
Wednesday  9 a.m. - 8 p.m.
Thursday  9 a.m. - 8 p.m.
Friday  9 a.m. - 8 p.m.
Saturday  9 a.m. - 7 p.m.
Sunday  12 p.m. - 5 p.m.
Monday  7:30 a.m. - 7 p.m.
Tuesday  7:30 a.m. - 7 p.m.
Wednesday  7:30 a.m. - 7 p.m.
Thursday  7:30 a.m. - 7 p.m.
Friday  7:30 a.m. - 7 p.m.
Saturday  8 a.m. - 4 p.m.
Sunday  Closed
Monday  7:30 a.m. - 7 p.m.
Tuesday  7:30 a.m. - 7 p.m.
Wednesday  7:30 a.m. - 7 p.m.
Thursday  7:30 a.m. - 7 p.m.
Friday  7:30 a.m. - 7 p.m.
Saturday  8 a.m. - 4 p.m.
Sunday  Closed
Dealership Info
5515 14th St. W
Bradenton, FL 34207 view map
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