Gizmos and Gadgets. The words are often synonymous with 'junk'. Needless add-ons that barely serve a useful
purpose, and certainly not an essential one. Moral: "Buyer Beware". In today's
automobile marketplace I'm a little concerned with GAG overload.
Clearly some GAGs have become essential not only for the functionality they provide, but for the safety
of the user and the viability of the product.
Take 'Bluetooth' as an example. Not only does it provide the functional
capability to speak conveniently 'hands free' but with that there's a incremental improvement in
driver safety. And furthermore a car without Bluetooth today is obsolete.
So let's call that an essential GAG.
Then there are other features/functions that are pure GAG in the purest sense of the word.
Just something to capture the attention of the market. A differentiator that is not required
for sure, nice to have maybe.
Novelties so to speak.
Like a beer glass with a built in bottle opener. Novel but not essential.
Honda cars are customer oriented in their design where the 'form follows function'
axiom holds true. Here's a simple framework for that form and function:
1) Quality and Durability
2) Safety and Security
3) Performance and Engineering
4) Comfort and Convenience
Pretty darn straight forward and all inclusive. Each and every feature and function
on a Honda Car or Truck will fit into one or more of these categories. And each
category maps to a Customer's Motivation