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Hendrick Honda Bradenton
Depreciation should be an important criteria in your car purchase agenda. Here's some great news for Honda owners...and compelling information for prospective Honda owners. Honda models have captured three 2013 Best Retained Value Awards from Edmunds.com. The Honda Civic was honored in both the Sedan and Coupe $20-$30k categories and the Honda Odyssey led the minivan segment for maintaining the highest projected residual value after five years of ownership as a percentage of value when new. "Honda models definitely punch above their weight when it comes to value with class-leading quality, safety ratings, standard features and a company commitment to avoid value-sapping fleet sales" said Mike Accavitti, senior vice president of automobile operations for American Honda. "Updates to the 2013 Civic took it from best-selling in 2012 to undeniably best-in-segment this year, and with a significantly-updated Odyssey on the way this summer, we're looking forward to providing even more value to American families."
The Civic Sedan, significantly reengineered for 2013, is equipped with Honda's next generation Advanced Compatibility Engineering™ (ACE™) body structure, which plays a critical role in making Civic the first small car to earn a TOP SAFETY PICK+ crash safety rating. The 2013 Honda Civic is also the first to earn the highest rating of GOOD in the IIHS' new small overlap frontal crash test (sometimes called a 'narrow offset' test). This aggressive test is designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed. The reinforced ACE™ body structure found on the 2013 Civic further enhances frontal crash energy through a wider range of these offset and oblique collision scenarios.
If you were born between the late 70s...maybe into the early 80s...you are a member of a powerful consumer category known as Generation Y, aka, Millennial Generation, a demographic chronologically following Generation X. Experts in the field suggest Gen Y having birth dates roughly around the late 70s...possibly early 80s to the early 2000s. While we have a better definition of Gen X in terms of age, as they were born between the early 60s through the early 80s. BTW, Gen X was preceeded by the "baby boomers". The dates for the 'Millennials' is not that well defined. It's believed that Gen Y has an evolved method of shopping. This process is influenced as much by the 'shopping experience' as it is by the product itself. While it's wise to be neutral in many situations, Gen Y expects more. Earlier models for the prioritization of their buying motivations, Historically we've focused on the following buyer motivations: These still stand as a reliable framework for adapting a presentation to the customer's, Gen Y customer's, needs. As it turns out...Gen Y, Millennials have their own framework based upon a new level of research that they carry out before they visit the showroom. Before making a purchase, Gen Y conducts research—a lot of it: - 86% use search engines
- 87% visit the auto manufacturer's website before visiting a dealership
- 88% visit vehicle-reference sites to compare features and prices before making a purchase
By the way these stats hold for all demographics these days. The big difference with the Millenials is that the actual experience, that begins with the first contact with the dealership...carries much more weight with them. Interesting concept, i.e., a great 'experience' may have just as much, maybe more influence over the buying decision than the pure feature, function, benefit orientation of generations of the past.
How great is it to be driving a Honda with the knowledge that much of the inherent reliability is performance/stress tested for the entire world to see. I'm talking about the testing that takes place on the IZOD IndyCar Series circuit, where Honda is one of two engine suppliers. Honda Performance Development (HPD) is the Honda racing company within North America. Located in Santa Clarita, Calif., HPD is the technical operations center for high-performance Honda racing cars and engines. As one of two engine suppliers to the IZOD IndyCar Series, Honda won the 2012 Indianapolis 500 with driver Dario Franchitti; and competes in prototype sports-car racing under the HPD banner in the American Le Mans Series and the FIA World Endurance Championship. HPD offers a variety of race engines for track applications from prototype sports cars to karting; and showcases "fun-to-drive" products for professional, amateur and entry-level racers. .jpg) This month, May, HPD celebrated 20 years of on-track achievements and innovation. Over the following weeks, HPD will mark this occasion with remembrances of the early days at HPD; the evolution of the company from struggling motorsports newcomer to dominant force in CART and IndyCar competition; and its eventual expansion into an all-encompassing auto racing company. In my experience, yes Honda cars and trucks are indeed "fun-to-drive", and drive any Honda car or truck and you can experience the quality of the product. Here at Hendrick Honda Bradenton we've mapped out a six mile demo drive course that exposes the customer to a wide variety of driving situations. You are invited to stop by our dealership anytime you find it convenient for a no obligation test drive of any one of our 500+ vehicles. Then you can be the judge of quality, performance, comfort and convenience, and value..in a nutshell the best overall quality product in the car market today. Just sayin'! Have some fun...drive a Honda today!
Honda has been an engine of growth for the U.S. economy for more than 50 yearsFollowing an operational strategy of building products close to its customers, Honda has invested $1.2 billion into its U.S. manufacturing plants over the last two years alone, bringing Honda¹s total U.S. capital investment to more than $14 billion.
At Hendrick Honda Bradenton we certainly realize and have benefited from Honda's investment in the U.S. And so too have the businesses that support them, and us in conducting our business of making happy customers. Our unique customer orientation What do you suppose the Honda customer wants in a car? Most of our customers know what they want and we have a product line to fit their diverse requirements. Then...what motivates the new car buyer most, to even begin looking for a new car or truck? Is it: Style, Comfort/Convenience, Performnace/Engineering, Safety?
Or a combination of these. What factors will most influence your decision to take action? 3rd party sources, friends, relatives, industry experts, your sales person, your own experience? Honda has given us a high quality product, a superior product by many measures. A productd that's drawn a smart market. Our customers are savvy. Energetic, wise, smart, successful. They deserve the facility we've built to service their automotive needs. We've built a welcoming store to sell from and we just keep growing. Time and methods change. Do you find the sales process has become more a process of 'matchmaking' than force fitting product to people? Less emotion, and more common sense. Topics like TCO..Total Cost of Ownership are the factors that the smart buyer recognizes. Our profession has evolved into a consultive business. Training is ongoing...as the product evolves, driven clearly by customer demands not by disjointed guesswork, as more technology is embedded into the process...the consultive process goes beyond the sale/delivery.
The International Motorsports Hall of Fame is in Talladega, Alabama. It is the Canton, Ohio of motorsports. (The Professional Football Hall of Fame is in Canton, Ohio) It is a place where the best of the best in Motorsports are enshrined. On May 2, 2013,Rick Hendrick, chairman of Hendrick Automotive Group and owner of Hendrick Motorsports, was inducted into the International Motorsports Hall of Fame as a member of the 2013 class. Other inductees included Dale Inman, Don Schumacher and Rusty Wallace.
As stated in the International Motorsport Hall of Fame website, " They are the drivers, riders and pilots that took us along as mankind continued its quest to break through new limits. They are the designers, engineers, and builders that shaped the motorsports world. They are the great leaders like Henry Ford, Enzo Ferrari and Ferdinand Porsche that built empires that still achieve at the highest level today."
All of us at Hendrick Honda Bradenton take great pride in our leadership.
Congratulations Mr. Hendrick!
The segment's benchmark minivan cleans up with bevy of safety improvements, sleek new styling and intuitive, family-friendly technologies  The 2014 Honda Odyssey Touring Elite® is making its debut at the 2013 New York International Auto Show (NYIAS), setting the new 'ultimate family vehicle' standard. Thoroughly refreshed for 2014, the Odyssey Touring Elite® provides core safety upgrades, sharpened exterior styling and a revised interior with a host of new features and technologies designed to make the segment's benchmark minivan even better. Demonstrating trademark Honda innovation, the 2014 Odyssey Touring Elite® will also mark the debut of HondaVAC™, the first-ever in-vehicle vacuum system. Available exclusively in the Odyssey Touring Elite® trim, the all-new HondaVAC™ system is part of a thorough refresh of the Honda Odyssey for the 2014 model year, adding to its already class-leading fuel economy ratings and unmatched safety ratings. The 2014 Odyssey will go on sale at Honda dealerships nationwide this summer.
And now Honda is building? the 'Points', not just the transportation! The Honda Smart Home (HSH) US will feature advanced sustainability technology to greatly reduce the amount of energy consumed by individual households, including the use of solar power to charge a Honda Fit EV battery electric vehicle. The home will be a true showcase for environmental innovation and personal mobility. Located on the campus of the University of California, Davis, HSH will use less than half the energy for heating, cooling and lighting than a similarly sized home in the area. In fact, HSH is likely to produce more energy than it consumes, while allowing its residents to remotely monitor and adjust all aspects of energy use in real time. For more than three decades, Honda has been working to advance environmental technology—not just for vehicles but also in regard to energy production and distribution. With a low CO 2 footprint, state-of-the-art energy management and the direct photovoltaic (PV)-to-car charging system, HSH is a working example of this research. Be sure to check back after the groundbreaking on April 23 to see videos of the construction process and to learn more about the various technologies used in the home.
Did you know? that Little League Baseball and Softball is the world's largest organized youth sports program, with nearly 2.4 million players and one million adult volunteers in every U.S. state and scores of other countries. Honda, the official vehicle sponsor of Little League®, donated $50,000 to the Staten Island Little League to help rebuild their baseball facilities, which were severely impacted by Hurricane Sandy. With Honda's donation, storm ravaged fields, bleachers and dugouts will be repaired in time for the league's 32-team opening day on April 20th. On opening day, Honda will present the Staten Island Little League with a ceremonial check and host several fundraising events in an effort to increase community awareness. The additional money raised through these events will help replace damaged scoreboards and field lighting plus fund other needs throughout the season. AND.... "For 17 years Honda has enjoyed a relationship with Little League Baseball and Softball. We're proud to play a part in getting Staten Island Little League up and running to make it possible for kids to play ball this year," said Susie Rossick, Sr. Manager, Honda Regional Marketing. "Though much still needs to be done, they are off to a good start, and we look forward to helping them with opening day and beyond." The Honda hosted fundraising activities on opening day include, "Sing Badly for a Good Cause: Car-e-oke" in which parents will be encouraged to sing their worst rendition of "Take Me Out to the Ball Game" inside an Odyssey minivan with Honda donating up to $50 to the Staten Island Little League for each parent who participates. Other games will include, "Musical Car Seats" in an Odyssey, charades events and kids' activities with similar donation incentives. "I was extremely surprised when I was notified by Honda about receiving the $50,000 grant. Everyone sees on the news how Staten Island was affected structurally, but no one thinks of the families and kids that the storm affected," said Michael Colini, president of the Staten Island Little League. "I cannot think of a better way to express our gratitude than by making sure our kids can get out on the diamond and play ball!"
There are memories behind every mile in a Honda, and Honda and Hendrick Honda Bradenton would love to hear yours. I frequently pass throught our service department here and poll our waiting customers, "how many people here have more that 100,000 miles on their Honda?" There's always a show of hands! If your odometer has reached a notable milestone, we'd love for you to share your journey with others who have done the same. And here's the link to share that story directly with Honda.
And Congratulations—not every Honda travels 100,000 miles and beyond. The stories here don’t represent the average expectancy of every Honda. Everyone’s experience is different based on vehicle, driving manner and conditions.
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