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Hendrick Honda Bradenton

By on November 25, 2015
On Nov 11, 2015,  Honda was named “2016 Best SUV Brand” by U.S. News & World Report, tied to the excellent scores earned by the Honda HR-V crossover and CR-V and Pilot SUVs in the U.S. News & World Report Best Cars Rankings.

“Honda wins the Best SUV Brand award on the strength of its entire SUV lineup,” said Jamie Page Deaton, Managing Editor, U.S. News Best Cars. “The HR-V, CR-V and Pilot are all consistently ranked at the top of their respective classes, as automotive journalists are impressed with the utility, comfort and family-friendly features that all three offer. No matter what class SUV shoppers are searching in, Honda has a model worth considering.”

This accolade comes as Honda continues to strengthen and expand its light-truck lineup, which began with the launch of the refreshed 2015 CR-V in the fall of 2014, followed by the spring arrival of the all-new HR-V crossover and summer introduction of a redesigned, third-generation Pilot. On the strength of these products, Honda is on track for record results in 2016, with light truck sales reaching a new high of 550,210 units through October, a 13.6 percent gain over year-ago results; with CR-V on track to earn the title of America’s best-selling SUV for the 4th consecutive year.
 “This recognition of Honda as the Best SUV Brand validates our effort to produce world-class SUVs to meet the needs and desires of families of any size,” said Jeff Conrad, Senior Vice President and General Manager, Honda Division. “Honda is committed to providing fuel efficient, safe and fun products with the quality and reliability to meet the needs of our discerning customers.”
The awards recognize the brands whose vehicles perform the best on an overall basis within four major categories of the U.S. News vehicle rankings: Cars, SUVs, Trucks and Luxury. The Best Vehicle Brands methodology uses the combined overall scores from the U.S. News Best Cars rankings across all models in each of the award classes. The overall rankings score is based on an analysis of published, credible reviews of a given model from the automotive press, as well as safety and reliability data.
By on November 24, 2015
Honda Accord Wins a Record 30th 10Best Cars Award from Car and Driver Magazine

Nov 18, 2015 - TORRANCE, Calif.
For a record 30th time in the 32-year history of the award, Car and Driver magazine has named the Honda Accord to its prestigious annual list of the 10Best Cars in America.

"Do something special once, you might be called lucky. Do something special twice, you start to build some credibility. Do something special 30 times, like the 10Best Honda Accord, and you've accomplished something truly extraordinary," said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co, Inc.

"Earning a record thirty 10Best awards from Car and Driver demonstrates Accord's enduring values of advanced fuel efficiency, safety and fun-to- drive performance all built on a foundation of incredible quality and reliability."

Now in its ninth generation, the Accord went on sale in the U.S. in 1976 and has been produced in America at Honda's Marysville, Ohio auto plant since 19821. Total U.S. sales of Accord now top 12.5 million units, with more than 10.5 million Accords made in America, including models built for export.

"The Accord is the sole- high-volume product to earn this award year after year," noted Car and Driver magazine.

Accord was the most popular car in America in 2013, 2014 and again thus far in 2015, based on IHS Automotive new retail vehicle registration data2.

1 Honda products are built using domestic and globally sourced parts.
2 Based on IHS Automotive new retail vehicle registration data for 2013, 2014, and 2015 CYTD September.
By on November 23, 2015
Stepping up to the Technology Learning Curve.  Let's ride!

What I mean is this, Honda has provided us with nearly everything we need to fully utilize the new and exciting technologies that you will find embedded in many of the latest models.  You'll find much of this information on the Honda YouTube Channel. Here's the first of many 'How To' videos that are currently available on the Honda YouTube Channel.   I've embedded the YouTube videos and the directory of those videos just below.  Go ahead just click on the play icon.  If you want to go to a specific topic...Click on 'PLAYLIST' and you can jump to that topic of interest.


You can visit the Honda channel or just keep watching the above video. You'll see each of the following in the order shown.


By on November 09, 2015

Honda Announces Return to Baja at 2015 SEMA Show, Ridgeline Baja Race Truck Hints at Styling Direction for All-New 2017 Ridgeline Pickup

LAS VEGAS, Nov. 3, 2015 – Today at the 2015 SEMA Show, Honda revealed its Ridgeline Baja Race Truck, a purpose-built racing machine that marks Honda’s return to off-road truck racing, while also providing an early glimpse at the styling direction for the all-new 2017 Honda Ridgeline pickup that will hit dealer showrooms in the first half of next year. The Honda exhibit also showcased a multifaceted display of personalized Honda cars, SUVs, powersports products and two- and four-wheeled racing machines.

The Honda Ridgeline Baja Race Truck, in red, white and black Honda Racing livery, will compete in this year’s running of the SCORE Baja 1000. The tube-frame unlimited class off-road truck is powered by a twin-turbocharged V6 developed by Honda’s U.S. motorsports engineering arm, Honda Performance Development (HPD), and features a body designed by Honda R&D Americas’ Los Angeles Design Studio with inspiration taken from the next-generation Ridgeline truck, also being designed and developed by Honda R&D in North America. Key design cues drawn from the highly anticipated 2017 Honda Ridgeline can be seen in the front fascia, hood, roof, bed and side profile.

“We’re happy to share some of the high-level styling direction for Ridgeline and to celebrate this desert race truck that signals the return of HPD power to Baja,” said Art St. Cyr, president of Honda Performance Development. “While this race truck is unique and different from the production Ridgeline, it does a nice job of expressing not only our styling direction but also the fact that the Ridgeline, for all its unique qualities, has been and will continue to be a pickup with true truck capability.”

The Ridgeline Baja race truck is being developed by HPD in partnership with the Proctor Racing Group. It will be powered by HPD’s HR35TT race engine, a 3.5-liter twin-turbo V6 producing upwards of 550 horsepower and using the same block, cylinder heads and crankshaft as the production engine that will power the all-new Ridgeline. Additional custom elements of the powertrain include an HPD-designed intake plenum and custom engine ECU programming.
By on October 31, 2015
In case you missed this on the Honda YouTube Channel.

By on October 31, 2015
This video will serve to set the bar for what one should expect in a onsite vehicle demonstration.
This being a pretty thorough presentation.

By on October 17, 2015

A few tenets of our 21st Century Honda Dealership:

1) YOUR Trust is first and foremost to us.

 First, before we talk business, before we seek to 'earn' your business we seek to earn your TRUST.  Trust is at once a state of mind and emotion.  We want you to be comfortable from the beginning.  We have a beautiful facility here, that houses happy employees and is as much home to all of us as it is a workplace.  We want to entertain you in a way that makes you comfortable as if you were indeed in our home.

2) We listen to YOU before we speak.

Before we share our opinion, thoughts, objectives with you we want to hear YOUR opinion, impressions, thoughts and objectives.  We're here to listen first.

3) YOU are in control.

We can do it your way.  Forget about a process that is rigid and 'us' oriented, let us follow your
lead, you have a need, you have an objective, we're listening and adaptive to your approach.  e.g. if you want to work the numbers first, fine.  Should you want to drive the car first, explore all that new technology, fine.  Let's do it the way that makes you feel comfortable.

4) We are a team and great communication means keeping YOU in the loop.

You'll notice that not only do we work hard, we work smart and as a team to provide you with a world class car buying experience.  There are all kinds of 'newness' out there, the least of which is all that new technology that is now part and parcel to any new car or truck.  We have state-of-the-art tools to demonstrate, learn and explore these new technologies.  And as a new Honda owner you'll find that we will keep you abreast of changes before, during and after the sale.

5) If there is a way we'll find it and make it work for YOU.

 We'll continue to have your best interest in mind.  During the sales process we'll offer multiple solutions both in terms of vehicle models and trim levels and financial scenario that address the various buy and lease alternatives.

6) Finding the best fit for YOU is winning.

 Should we hit an obstacle, should you decide that our product is not right for you, no hard feelings.  Based upon our effort to be thorough, chances are we'll arrive at the same solution at the same time.  No conflict, we're with you.  May the best car win.

By on September 18, 2015


By on September 14, 2015
Key Safety and Driver-Assistive Features:

In addition to the application of Honda's ACE™ body-structure, the 2016 HR-V features a host of standard active and passive safety features and offers many standard and available driver-assistive technologies, such as:

  • SmartVent® Front Side Airbags
  • Side Curtain Airbags with Rollover Sensor
  • Lower Anchors and Tethers for CHildren (LATCH)
  • Vehicle Stability Assist™ (VSA®) with Traction Control
  • Motion-Adaptive Electric Power Steering (EPS)
  • Anti-lock Braking System (ABS)
  • Honda LaneWatch® (EX, EX-L Navi)
  • Hill Start Assist (HSA)
  • Expanded View Driver's Mirror
  • Multi-Angle Rearview Camera with Guidelines

Standard safety equipment on all 2015 Honda models includes ACE™ body structure, Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; and front side airbags.
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