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Spoiler Alert – Distracted Driving

Studies show that 98% of people can’t multitask, and that the more confident you are in your ability to multitask, the more mistakes you make.

#PhoneDownEyesUp

Honda is a force in our society.  Having a reputation for making the safest cars on the road, it would appear that the focus on both passive and active safety features plus enhanced  ergonomics inside each and every Honda vehicle, Honda is creating a synergy of state of the art safety.

“Honda is deeply committed to enhancing the safety of everyone on the road, so it’s imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel,” said Susie Rossick, Assistant Vice President of Marketing at Honda. “This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted.”

This month is Distracted Driving Awareness Month!!
Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April.

Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once. The #PhoneDownEyesUp ‘Distracted Texting’ videos will be shared and promoted on multiple social media channels including Instagram, Facebook and YouTube (below).  Which one is your favorite video!?